Industry Partnership with Virtonomics Business Challenge

New business opportunities for business schools, universities, and consulting companies:

If your organization is interested in creating or developing a new business line and increasing its competitiveness in the educational and consulting services market, you’re in the right place!

Create a new profitable division in your business school specializing in the commercialization of online business games. Organize regular commercial management and entrepreneurship championships on the VBC platform for your students and/or employees of partner companies and organizations.
Create an effective tool for attracting new students to your business school with VBC. Organize and conduct regular management and entrepreneurship championships under your brand to attract potential applicants. This is much cheaper and more effective than competing directly with other business schools for new students.

Benefits of the partnership with Virtonomics Business Challenge

New business line and income. Open a new division specializing in online championships by creating regular competitive business games for students, external participants, and company employees. This not only expands your portfolio of services but also generates stable income from commercial management championships and sponsorship fees.
Increase in the number of students and partners. Use VBC as a marketing tool to attract new applicants by demonstrating the learning potential through competitive business games. Organize championships as part of student recruitment campaigns and make them regular to strengthen your brand.
Attracting corporate clients. Conduct championships for company employees and develop long-term relationships with corporate partners by providing them with innovative training solutions to enhance their managers’ and leaders’ skills.
Enhanced brand reputation and competitiveness. Position your business school as a leader in innovative, interactive, and practice-oriented educational technologies. This can significantly increase your recognition among the target audience and improve your competitive advantage in the educational services market.

Business Cases

Example 1:

Open commercial management and entrepreneurship championship: Your business school organized an annual open management and entrepreneurship championship on the VBC platform for students and external participants. 7,000 participants were attracted to the championship, each paying $40 for participation. Your revenue will be 7,000 participants * $40 = $280,000 in revenue from entry fees. Of that:

$12 * 7,000 = $84,000 — cost of tickets;
Additional expenses for the prize fund amount to $3,000. Net profit from one event — $166,000, while the school’s brand becomes more recognizable.

Example 2:

Regional cross-corporate management championship: Your business school organizes a special regular management championship for the corporate sector consisting of several stages. Suppose 50 companies participate in your championship:

Stage 1: Intra-corporate championships – qualifying round. The goal of this stage is to select the top 10 players from each company to move on to the next stage. The number of players for each intra-corporate championship is unlimited. Let’s assume, on average, 100 people from each company participate in the series of intra-corporate championships. You set the ticket price at $100. Your income from the first stage will be 50 * 100 * $100 = $500,000.
Stage 2: Cross-corporate championship – final round. The goal of this stage is to select 3-5 winners from the participants who passed the qualifying round and made it to the final. The winners are both the finalists and the companies they represent. The ticket price for participation in the final round is set at $200 per participant + $5,000 sponsorship fee from each company participating in the championship. The prize fund is set at $30,000. Your income from the final stage will be 50 * 10 * $200 + 50 * $5,000 = $100,000 + $250,000 = $350,000.
$12 * 5000 + $12*500 = $66,000 — cost of tickets;
Additional expenses for the prize fund amount to $30,000. Your net profit from conducting a two-stage corporate championship is $754,000.

To-Do List:

Register your organization on the Virtonomics Business Challenge platform and create a Master Account for event management.
Using the VBC game designer, create regular game events for students or external participants.
Customize the scenarios and intensity of the game, and set the game schedule and the number of participants.
Announce your event with partner companies, on the school’s website, and social media, attracting students and corporate clients.
Organize ticket sales for participants. Use external resources or specialized platforms for ticket sales.
After the game competition, reward the winners and issue participation certificates for all participants.

Ideas, Tips, Recommendations:

To increase event visibility, invite partners to participate as sponsors or information partners for the championships.
Create championships not only for students but also for partners from the corporate sector, attracting their employees to regular events, thus expanding your client portfolio.
For greater marketing impact, launch championships under your brand and publicize them in the media.
Develop multi-stage competitions with qualifying rounds to maintain audience interest over several months.
Invite leading experts and businesspeople to serve as judges or coaches for championship participants. This will increase the prestige and appeal of your event.

How to become an Industry Partner:

Conduct at least 5 business games for students or corporate clients.
The total number of participants in your events must be at least 5,000 people.
Submit an application to the VBC support team for official recognition as an Industry Partner.

Additional benefits of the official Industry Partner status:

Inclusion of your educational institution in the list of VBC Industry Partners on the official website.
Announcements of your championships on the VBC website and attract participants through the platform’s internal channels.
Additional bonuses +15% when replenishing your balance.

For Educators and Managers

You want to organize a business game competition for your students or employees

For students and employees

You want to become a participant in a competitive business game