The Business Simulation Game

Tutorial Virtonomics: Basics.

Business simulation game Virtonomics

Virtonomics: the game concept

Virtonomics is a turn based multiplayer business simulation game. It is accessible through any web browser. 

Virtonomics business game dashboard

Your main goal in the game is to create an effective and successful global business.

Players are building and managing their startups and big corporations in various industries, while competing for market share. In the process of business development, each manager has to make important decisions every day. The best thing about Virtonomics is that players are able to witness the results of their business decisions much sooner than they would in real life.

Players aren’t limited to a single scenario, or a preset number of choices that they can make in the game. Virtonomics provides an open-world, nonlinear environment for business-savvy people. The economic conditions that everyone is able to experience within Virtonomics is the result of choices made by every single player. In a true virtual economy, every participant matters. All players become a part of a rapidly growing economy and influence it with their actions.

The company can consist of different subdivisions: from extraction of raw materials to manufacturing and selling the finished goods to end consumers. The simulation offers various types of enterprises. 

Every virtual company contains all key business processes and functions: HR, production, marketing, sales, logistics, strategic management, finance, supplying, etc. 

You can build a distribution network, become an agricultural or industrial tycoon, you can focus on high technology or research, conduct urban planning, engage in political struggles and public administration; our world is at your fingertips. Build the largest business empire the world has ever seen!

Participants interaction

Virtonomics is not a computer-generated virtual environment: the actions of the participants influence market condition, which in turn, impacts the actions of the participants. Virtonomics participants are real users, who interact and collaborate in the virtual environment; they buy and sell to each other the products and services.   

Game turns and game updates

The system calculates the actions of users every specific period of time. The calculation is called a game turn. The time between the game turns is called a game update. The participants make all their decisions and moves every game turn. 

Game menu structure:

MY COMPANY:

Enterprises: an overview of all enterprises, opening new subdivisions.

Reports: financial, market reports; reports based on specific products, technology sales, warehouse stock, logistics.

Management: equipment, technologies, licenses, business boosters.

Strategy: participants can define their business strategies, business models and company goals.

TOP MANAGER: the qualification level of a participant in specific business fields.

ACTIVITIES: game missions, tasks, contests, tenders.

ANALITICS: the information about Virtonomics world:

Market analysis: reports on the products, competitors, geographical locations, licenses, production, etc.

Macroeconomics: geographical map of the virtual environment, logistics and transportation expenses, seasonality.

Reference: the list of industries and enterprises, business boosters and trade.

Bonuses and restrictions: taxes and fees, demographics information, etc.

RATING: lists and ratings of the best players and companies in many different categories.

POLITICS: organization of political parties, elections of mayors, governors, presidents.

CONSTRUCTION: Build unique structures and wonders of the world.

                         

We recommend following the instructions in game manuals. However, if there are no instructions, just the goal of the game, in that case a participant or a group of participants have to devise their business strategy and tactics. There are a lot of options when it comes to choosing the scale of a business venture: from launching a small retail company to building an international vertically integrated corporation. But no matter what the choice is, participants have to have clear objectives on how they are going to run their companies in the simulation. 

First steps

Most often, the game has a specific scenario, where virtual companies have pre-configured initial conditions: a certain amount of money and employees, the level of top manager qualification as well as the goals and tips. Sometimes the game does not have a scenario and participants just receive a certain amount of virtual currency.

We decided to start with the detailed description of stores and how they function in the simulation. The end consumers are generated by the system. This is the only type of enterprise, where sales are computer generated:  the actions and decisions in other types of enterprises (factories, farms, mines, etc.), (buying, selling) are made by real participants.

Top manager qualification (skills)

The qualification of a top manager has a direct impact on the efficiency of the office and its subdivisions. Click the “Top Manager” menu section and you will see the current skill values of your game character.

The higher your qualification in a certain field is, the bigger and more hi-tech enterprises you will be able to manage. If the qualification level is not high enough, the efficiency of your business decreases, which leads to bigger expenses and lesser profit. 

Initial qualification and its growth

The qualification level that you receive at the start of the course depends on the purpose of the course. Normally, the initial qualification is relatively high (e.g., 10 or 20), for short-term courses and training and relatively low (1-5) for long-term ones.

Your qualifications will be growing steadily if your business is profitable.

Business boosters

Virtonomics has the function, which can accelerate certain business indicators by means of business boosters, like opening parking spaces, launching ERP business management systems, integrating quality control, increasing energy efficiency, etc. Every business booster has its own price, service costs and validity. 

Business boosters for stores:

Business boosters for factories:

Activating business boosters

Go to the main page of a subdivision. Click on the buttons on the top of the page.

Select the ones that would match your enterprise and would be effective in accelerating your business.

For example, if your qualification in management is quite high, but your store still cannot attract high traffic of customers (although the size of your store is good, the ad campaign is effective, but the store efficiency is still not 100%), so it is better to invest in convenient parking space rather than in installing EPR system.

Information on business boosters is available by clicking on «Analytics » – «Reference» – «Business boosters» tab.

Reports

For reports of your company click on «My company» > «Reports». There are a lot of different types of reports. Financial reports, for instance, show the financial indicators of your company: revenues, expenses, profit, indicators based on regions, subdivisions, products, etc.  There are marketing, warehouse, movement of goods reports as well as technology and mineral deposits reports. You can also see the reports of each subdivision of yours in the «Financial report» tab. 

A sample of a financial report of the store, which has been opened only few game turns before:  

Your money balance is seen together with your name in the top corner of the homepage:

The most important factors

Just like in real business, virtual companies have a lot of important indicators. But there are the most import that should be taken into consideration in the first place:

Money balance — it is your strategic recourse for opening new subdivisions, purchasing supply, equipment, paying for ad campaigns, salary to your employees, rent, etc. Bear in mind that your money resources are not unlimited and excessive investment in products may eventually tie up your money. Poorly calculated expansion or financing expensive projects can lead the company to bankruptcy as well. All operation of a bankrupt company are

put on hold.

Profit — an indicator of your success, which helps you save money. This indicator is a difference between the revenues and expenses of your company.

Revenues and expenses — open number of subdivisions that would generate stable profit. Try to decrease your expenses, while increasing your revenues. Do not expand your business without conducting a proper cost and revenue analysis.

A sample of income statement report:

 A sample of warehouse report: locations, sizes, supply, occupancy:

Summary

  1. Conduct a market analysis, where you plan to establish your business. Select the products with the biggest selling potential. Focus on these products.
  2. If you received just the initial capital at the start of the game, find the best market for your company, pay attention to market development index and other factors. Do not forget to open the office first. An enterprise will not be able to function without an office in that particular area. 
  3. Order the supply of particular products (materials). Bear in mind such factors as the enterprise location, average city price, quality and brand, sales volumes of your competitors. 
  4. Set the selling prices of your products.
  5. Make sure you have enough employees.

After first game turns

  1. Check the efficiency of all your subdivisions on the homepage. 
  2. Take advantage of the in-game hints.
  3. Look at the company financial reports — that way you can see which subdivisions of your company are more profitable. 
  4.  Check the sales volumes in the trade hall and the warehouse of your factory are all products selling out? How many units were ordered and how many were sold? Experiment with prices if necessary.
  5. Improve the sales and leftover stock supplies. Bear in mind that there is no point in investing into products that are not selling out. 
  6.  Launch an advertising campaign. Try various advertising channels and budgets. Increase the efficiency of the advertising campaign. 
  7.  Expand your business — optimize the processes in existing subdivisions or open new ones. Which ones exactly and how? Please, continue reading.