The Business Simulation Game

Management: Sales

Selling the finished goods

The customers of a retail business are computer-generated.  Customers can purchase products in retail stores, gas stations, etc. buy services in -laundries, hair salons, medical centers, etc. All other customers, who buy raw materials, finished products are real participants of the simulation.  

Example of the dynamics of sales in the store:

One game turn in Virtonomics equals one week.  The figure shows that the quality of the   period increased by almost two times, the price remained the same, but  the sales dropped  from 1 000 to 500 units. It happened, most likely, because all available products in one game turn are selling out very quickly. Therefore, you need to increase the volumes of supply   experiment with increasing the prices.

Managing your sales volumes

You can manage your production sales in factories, warehouses, mines etc. , by setting the selling price, the sales volume per game turn and select the conditions of the contract — selling the finished goods only to your company, to particular companies of other participants, sell to any participant or to no one at all.

Selling the production of a vertically integrated business

If your goal is to build a company with its own supply chain, from mining to selling the finished goods, strive for the profitability of not only your company as a whole, but each subdivision individually.

When selling among the subdivisions of your own company, consider prime costs and selling prices, transport expenses, taxes.

Try to optimize the whole supply chain, so as to minimize the expenses and get maximum benefit from the right location and tax policy.