About business simulation game

Retail trade

This is the final stage in production: selling to the customers. Customers are driven by demand, which is regulated automatically.

You know that demand is very important, so keep in mind that even small changes in price or quality can cause considerable consequences. Besides, your competitors are always ready to intercept your customers, so be careful!

Customers in different cities have a different perception of the same products. For example, poor customers are very concerned about the price and won’t buy any luxury goods, while rich customers consider the quality of a product more important than its price. Product brand depends on advertising and service in your stores. Customers’ attitude towards the brand can also be different. You should consider all of these factors while calculating your demand.

Beginners should open several small stores at the beginning, because it doesn’t require big investments and can bring quick profit.