windps One thing that really confuses me is I get advertisement for max population I have 65% of a small market share and someone comes in the first day of a store, gets 1 mil customers(not even 1 mil in the city), doubles my popular score and Steals 15% on the SAME exact Q/B. Mine was actually 1 cent lower. This is not a tender run btw, no tenders for these items or overall sales. Tired of getting run over and I don't understand how people can steal just like that.
I find a spot where no one is at and they come swooping in to steal everything when I get a good thing going. It would seem logical that it would be very hard to take away sales once you have them unless you sell a better item and even that would seem like a much slower process than one day.
Maybe I don't understand how advertising works.....maybe common sense doesn't apply. Max Population advertising, Elite rating, great sales and someone doubles my rating in one day.
Honestly a clue if I'm building stores wrong.
Popularity is the key. Someone with good advertising skills can easily get a store to a popularity rating of 300+ in 1 day. If that is twice your popularity, then it's clear that the competing store will have a lot more visitors, and as a logical consequence a lot more sales.
The number of visitors can be higher than the population. Maybe people come in more than once a week. Maybe there are tourists. Immigrant workers.
(granted, some number might not be that realistic, but let's not dwell on imperfections)
As for advertising reach: if you advertise enough to reach every citizen once a week, and I advertise in such a way that they hear, see, read my name 5 times a day, it is clear that my popularity will benefit more. Of course the effect will fade. And there might even be a hard cutoff where more advertising doesn't at anything anymore. But that point is far beyond the once a week frequency. |