A small percentage (.5-1%) above average is all that is required.
Just make sure sales don't exceed your orders for any items, if they do you should slowly start increasing prices until they match up. Eg. If you order 1000 and sell 1000 your selling price could be much lower than necessary. Increase price gradually until you are selling 980-999 units.
Mike: I was surprised your name was not on any of the competition participant lists, now I know why. You aren't the only one that didn't study the docs, there is at least 1 competition with only 2 participants actually doing what is required...
I don't think there is anything we can do to stop the market shrinking. After a quick look at the retail report it is the entire electronics branch in Frankfurt. I've not noticed it before but perhaps this is the result of customer preference and market saturation.
From helpfiles:
"Customers' preferences often change in favour of one or another goods. For example, in a certain city can happen sudden and significant growth in household electronics sale, but one virtual year after this sector can come to complete stagnation, while customers will start to buy furniture and jewelry. These changes can often be unpredictable, however marketing research can reveal consumer trends."
"Third stage (over-saturation): market volume is unstable (it can drop down to the bacis volume, but in general it tends to the maximum stretching), competitive and proportional penalties for «excessive» sales, including district competition. "
The market share increase of independant can be explained with this:
"Trade in saturated markets
Stores will compete with each other, depending on their location. It means, that stores located in a district with high concentration of stores, will have bigger penalty. The system will calculate how much goods would have been sold by all these stores, and after this sales volume for certain stores will be decreased. The most considerable is not the number of stores, but their total sales volume."
It seems you may be able to insulate yourself somewhat by changing store location to another district with fewer/smaller stores. Other than that I guess waiting for a market correction is about all you can do.
After looking at retail report a little closer, it seems all retail branches in Frankfurt are sharing the same trend. This looks like a good reason to diversify. Spreading retail stores around the world will allow you to ride out any market downturns. |