what if every month a player was named "Player of the month" and got a nice prize for it (eg 10 VIRT)?
You might consider creating different categories (eg based on experience, asset value, qualifications, ...). I wouldn't bother with small time companies though. Starters have their various contests. This would be for anybody beyond the contest for presidents.
In any event, we would need objective criteria to decide who is the player of the month. Use of clones should in no event help you become the player of the month. Preferably players that don't spend points should also stand a decent chance to win. The broader the involvement, the more worth the title has to the winner!
Maybe there should also be a limit: you can only be player of the month 3 times per year.
If criteria are found, the concept could be elaborated:
Player of the week (badge for a week + 1 virt + miscellaneous bonus like marketing service or HR or something like that, something different every week)
Player of the year (badge forever + some special asset + +1 on your 3 highest qualifications)
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