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"2. The owners of the 25 best stores receive a medal without bonuses, at the same time these stores do not have to pay for the installed innovations (during the update after the day that they got into the Top-25)"
What exactly we don't have to pay ?
"3. The owners of the 10 best stores get bonus in upgrading the qualification in Commerce, equal to 10% acceleration of the upgrade for each ranking point obtained by one best store of the player. The bonus is taken into account during the update, which happens right after the day when the store got into the Top-10."
I have top 10 store and didn't get 10% acceleration or that is 10% on my growth (ex. if i have growth 10 % i will have 11 %)
1: you don't have to pay the daily cost of upkeep for any incentives you might have enabled at your store. Example parking.
2: the second is true so if your growth is 10% you'll get 11% being in the top 25, however more points more % bonus you get (max 50%, realistically 20-30% max)
Once you hit elite status you are at level 0 (usually), this means completing all 7 requirements in the link above.
How to get points:
1: The store won a tender (for every tender won it gets a point, I think, actually likely not... Just resets the 52 week thing likely)
2: not sure if this is company based or realm, I'm guessing company as I've been on the top 3 with someone else in the same city (different products however, it's also been over a year do I could be wrong too)
3: this applies to stores with one department only, you have to be in the top 3 in income for that department, wiki fails to mention if it's realm or region based. Assume it is realm.
4: top ten stores in elite stats get a point based on income
5: top ten rep stores (the number given from advertising) get a point in elite status
Last 2 are really dependent on keeping elite status which is why when I was in the elite top ten it was a huge amount of work (with nano nano) to stay there, the last 2 are also the easiest points to get.
Edit: it's possible to be the best store in the realm or region w/o being elite, therefore no bonus.