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Topic created : 23.02.2020, 23:15
fredgold
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What is the best mix for marketing in stores? I always put the maximum I can afford in TV, since this is the one with the lowest contact price and the highest number of contacts impacted. Do you use other mixes?   

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24.02.2020, 16:26
del.1110761
Nine years with Virtonomics
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TV gives best 'bang for buck', but beware for over-advertising. If you advertise more than store size/store staff can handle efficiency of your store will decrease. I sometimes over-advertise in new stores (give it a boost by advertise a lot and then forget to slow down after a few days) and find sales going down due to lower efficiency. The solution than is to lower advertising spend.
In your specific question the best mix can be different from TV when the city you advertise in is very small. In that case even the lowest TV spend can result in lower efficiency. In over 95% of the cases TV ads are best for my stores (but not very often more than the minimum amount in the cities I advertise in).
 
Does that answer your question? 
 

25.02.2020, 16:06
JustNash
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other than that, you might think that promoting through various channels would offer a more efficient mix. Afaik, this isn't the case in this game... 
 

29.02.2020, 18:01
Viraxje
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It'd be cool to have the marketing aspect worked out a little further and to be able to have a bigger impact than just setting marketing 10*Pop. (atleast what I do for all me service units) 
 

2.03.2020, 21:36
del.1110761
Nine years with Virtonomics
m:
Delete me
 
The marketing aspect has loads of potential indeed. It's kind of 'retro' in the current setup where TV is most efficient and lacking dept in setup.
Online shops (for the appropriate products) would be a great addition too in my opinion. 
 

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