VladTechs If I get u right RockWhiter - if I have 2 stores in some city with same goods - one will be absolutely unique and only the second will pay some penalty, right? No
Penalty starts from 3rd store and have influence to all of them
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1. The uniqueness of the store affects the amount of sales.
Shop with higher uniqueness sells more, ceteris paribus.
2. Uniqueness shops defined within the company.
Stores of one company do not affect the uniqueness of the stores in another company.
3. Uniqueness shops defined within the city.
Shops in the one city do not affect the uniqueness of the stores in another city. In determining the uniqueness of the shops the city is considered as whole - the location of stores in areas are ignored.
4. The uniqueness of the store is determined by the companies producing the goods.
a) The division into separate enterprises is not carried out.
For example: The company manufactures a product in enterprises P1 and P2. This product comes from P1 to the store S1, from P2 - to S2. Result: Stores will not be unique.
b) The presence of intermediary companies does not affect the information on the manufacturer of goods.
For example: Company A manufactures a product. Company B buys it. From a warehouse of the company B it was buyed to a warehouse of company C. Then, the company C is supplying goods at the own shop. Result: in store of company C is sold a goods, the manufacturer of which is the company A.
5. Range of goods in store has influence.
Example 1: The company manufactures products T1 and T2. T1 supplied at S1, T2 - at S2. Result: Both of stores are unique.
Example 2: The company manufactures products T1 and T2. S1 and S2 received both commodities. Result: Shops are not unique.
In case of partial overlapping of the degree of the fall of uniqueness does not depend on the proportion of the contribution of the total volume of sales of goods in the store. All that matters is the presence of products from common manufacturers.
6. Number of stores is important.
When the number of stores with the same suppliers are increases the uniqueness of each of them falls.
For example: Company A has three stores with the same suppliers, Company B - 10. The result: uniqueness of shops of the company A is higher than that of Company B |