Here you can learn from the interaction between experienced businessmen and young entrepreneurs. You are welcome to place your questions related to our business simulation game and get the answers from experienced players
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Below is a compiled list of FAQs that I can think of for starters. In fact, at this time of post, I have only begun playing for about 2 weeks only so most of the questions below were actually raised by myself. Thanks to this helpful community, I got all the answers and additional information accompanied.
The list below will be updated from time to time. Please feel free to raise your questions here. Once they have been answered, I will update the first post with the new Q&A.
For those who are unaware, there is a wikipedia created for Virtonomics and there are many information you can find pertaining to this game. The link can be found at: http://wiki.virtonomics.com/. There are many FAQs in there too.
Wherever possible, please look through the list below before posting your question as there might be duplicates. Thanks!
================== ... FAQs ...
================== ++My First Week of Virtonomics++ Q1) I have just created an account, selected the realm that I want to play in. Now what? A1) You can choose to accept your rich uncle's gift (A basic setup of your business empire), or to build your company from scratch. For those who like the excitement of building things from scratch (And at the same time learn more in the process), I would recommend that you choose the latter and tweak around as things get bigger.
Q2) What do I do after I have built my office? A2) You need to employ staff and get a computer equipment for your staff. Also make sure to tweak the number of employee to hire, their salary and the computer equipment accordingly to ensure that you have full efficiency for your office.
Additional Information (Contributed by VLLord)
Better to start with computers quality 1 and employees qualification = required = 1. Don't put workers' qualification higher than required!
On the foot of the main page of your subdivisions there is a link "Work efficiency". It shows efficiency of this subdivision for tomorrow. This link updates every ~15 minutes
Q3) Why is my office not making money for me? A3) Because it can't. For a start, you might want to branch out towards Commerce field. This is where you construct retail stores, get supplies, and sell them to your customers. Alternatively, you might want to go into Production field and build factories, organise your suppliers, and eventually producing items. These items may then be sold to other players who will then sell these items to the market. If you already have operational retail stores, you may also sell to your retail customers by supplying to your retail stores directly.
Q4) Where is a good place for my store? A4) Frankly, anywhere is a good place to start a store. For a start, you might wish to find a wealthy country, and place a store in city centre and at 500sqm.
Additional Information (Contributed by VLLord. Examples are geared for Mary players)
Don't start your stores in rich countries(Germany, France etc). Workers' required qualification is very high there. Instead of this find a good market in Africa or Turkey. Sometimes markets there are more profitable, than in Europe
Q5) Why hasn't my supply come? A5) There are two things to note here:
1. Supplies do not come immediately! You need to wait for a game-week (or a day in real life) for them to arrive. This is applicable for ALL sort of setup (retail stores, factories, etc).
2. When ordering your supply, look out for the Available column from the supplier. Yes, the supplier might be producing 400,000 products a day (represented by All column), but if the supplier has nothing available, you won't be getting any supplies unless your supplier produces more the next day, or to give you priority when distributing the products. In this case, you might want to drop the supplier a note and network with your supplier for a long-term working relationship.
3. You can choose the "Automatic Purchase" option to let the system make some purchase automatically for you. Unlike your usual way of ordering goods, these orders are delivery immediately. However, I personally do not recommend this mode as the profit margin for these goods are usually not very high. You are better off spending the 100k on other things.
Q6) How do I know what are the good items to sell? And by good I mean profitable A6) What would you do in real life if you wanted to open a retail store? Know if your products are unique, and who your competitors are, and possibly what price rate are they selling for their products, right? Similarly, you would want to do the same in Virtonomics. There are extensive functions available to assist you with your market research. For a start, you can go to Game World -> Reports. Select the country/city that your retail store is located at, then look at the different types of products that you want to sell. Pay attention to two things here:
1. Local Suppliers' information
2. Stores' information
The local suppliers in Virtonomics would mean non-player-controlled companies that are in the market. Stores would mean the ones controlled by players.
In essence, you want to have a edge-on over the local suppliers. It could be same pricing but better quality in products. Look through the list of suppliers you have access to, and select your products from there.
Another thing you want to take note is the location of store. Customers shopping in City Centers tend to care more on quality than in the pricing, as compared to customers shopping in the suburb. Also, take note of the wealth index of the country. In rich countries, generally, quality is favoured over price.
Q8) Argh, what's all these "Qualifications" and "Work Efficiency"? How do I link them up? Please paint the big picture! A8) Think of Qualifications as your 'level' in this game. To be able to deal with large businesses, you need to be of the appropriate level to come in. Which is why your Work Efficiency has to be tweaked in accordance to your Qualifications.
For example, refer to the charts in the link stated in Q7. At Qualification 1 (Q1 for short) for Commerce, how many staff should I hire to gain 100% work efficiency for a retail store, if the required qualification is 3.00? This can be calculated by: (Quality of Staff needed * ((current staff / left column of the chart) ^ 0.5)). In this case: 3 * (5 / 50) ^ 0.5 = ~Q1. You know that you can hire 5 staff.
So you see, if you hired more than that, you might experience a drop in Work Efficiency. Sometimes though, it could be a good thing. For example, if you were to expand your shop to 1,000sqm and hire say 10 staff. You will experience better sales volume (due to increased crowd) despite having lower work efficiency!
Take note that your work efficiency is also affected by your office efficiency! So make sure you tweak them well
Lastly, you can also do quests to gain more experience in your Qualifications!
Q9) Can you tell me what to do, in a nutshell, if I want to setup a retail store? A9) First of all, DO YOUR MARKET RESEARCH! Then find a country and set up an office. Staff your office with employee/equipment and then set up a retail store in the city center at 500sqm. Find your supplies and try to stick to one department (Same type of product). Set the selling price of your products and watch your sales grow
Additional Information (Contributed by VLLord)
How to make market research: open warehouse and choose specialization that you need. Then go to supplies and press green car. Choose avaliable from 1. After you'll look at avaliable goods and prices - close warehouse.
Q10) Help! I'm stuck! My required qualification for my store is 9.0, but if I set my salary range to accommodate to that, I am not able to get 100% work efficiency! A10) Look up at Q8.
Q13) Eeeeek! My supplier just went missing! My retail store's operation is screwed.... A13) This is one of the common problems everyone faces when we decide to go Commerce. There are a few ways you can do to work around this, and hopefully, mitigate similar threats to come.
1. Build a warehouse, and stock up on supplies. Direct all supplies from your warehouse to your retail stores. This way, you have ample backup supply to fall back on while you go on search for another supplier, and you don't have to do that for all your stores; just a simple point of contact
2. Never depend on one supplier! Look around for similar quality-price ratio and play a bit of mix-and-match.
3. Network with your suppliers. Always request for early notifications so that you can make the necessary arrangements.
++My Second Week of Virtonomics++ Q14) Cool... Some of my Commerce and Management Qualifications have improved, and I'm getting a stable income from my retail stores now.. What should I do next? A14) Glad you didn't give up on this game From here on, you decide where you want to go next. Logically, since your front-end (retail stores) have a steady stream of customers, you need to work on your back-end (production/supply) now.
One thing I learnt in business is that there is only *this* far you can do for your front-end - You can only lower your price to get more customers. But hey, why not work on the back-end instead? Basically, to increase profit, you just need to lower the cost!
I know there are a few people who might have missed this page out, but this is very, very helpful (especially for beginners): http://virtonomics.com/lien/main/common/main_page/game_info/game_map. For those in other servers, amend the server name in the URL to the respective servers that you are on.
Now, if you study this road-map, you'll realise that I am actually moving from "Trade" to "Production and Research" track. Of course there're other ways to help you earn more money, but I chose this path because you get to get exposed to more things (and learn more things)
For example: Your retail store is currently purchasing 1500 meat at a price of $45 and you're selling at the price of $120. Why not construct a farm, with an initial capital of around 350k (including staffing and livestock/supply) and start producing 1200 meat at a prime cost of $15? You work the math; usually it's very good ROI.
Profit taxes is calculated as follows (per 1 unit of produced and sold goods):
PT = (SP — EC) x (PT rate/100)
Where:
SP — actual sale price of produced goods;
EC — estimated cost of produced goods;
PT rate - profit taxes rate (%).
For stores EC includes customs, delivery of products, etc.
For factories EC includes customs, delivery of raw materials, etc.
What does etc. exactly mean see Subdivision->Financial report->By articles
Profit tax = (Revenue - ALL Expenses) * Tax rate, if Profit > 0;
Profit tax = Common tax for imputed earnings, if Profit <=0.
*Common tax for imputed earnings = ECx(GoodsETR/100)x(PTrate/100) , where:
EC — estimated cost of produced goods;
GoodsETR — Common tax for imputed earnings rate (%) for the current goods (Common tax for imputed earnings rate, see the table);
PTrate — profits tax rate in the current region.
For stores:
EC= "Total" column in supply list + Salary + Transport + Advertising + Storage expenses
For factories:
EC = Prime cost * quantity
How to min expenses using warehouses
Example #1.
You've got factories, warehouse and stores in one country. Then put sale price >= prime cost for each subdivision.
Example #2.
You've got factories in Scotland and stores in Germany. Custom duties in this case will amount nearly 30%, it's a lot. Using folowing scheme custom duties will amount only 10%!
To min expenses, put sale price at the factories = IP, sale price at the warehouse in Scotland = new prime cost (a little higher, than IP), sale price at the warehouse in Germany = new prime cost (usually ~2*IP).
About ordering
I suggest you to keep weekly volume of required raw materials at your warehouse. This will protect your company from unexpected contracts breaks.
Using warehouse you can mix goods with different quality. Sometimes it's cheaper to buy good Q5, sometimes - to mix Q1 and Q9. Calculate
First of all let me say this guide is coming out wonderfully. The questions addressed are real and I myself asked them questions repeatedly when starting out (I think i restarted 5-6 times initially) but had to find the answers the hard way. However, in the process I learned much and am happy about that.
Few questions on pricing model that is suggested :
My usual strategy was to set my price using the formula
(my quality / avg. quality in stores)*avg market price*(discount factor)
Usually go for 5-10% discount. I usually always increased my sales volume this way but I daresay i have not been getting the returns I should be getting for the quality of goods I put up on the market.
Now for the model you suggested, I tried it with one of my stores...household goods, 1 department, sevilla/spain. I used the high wealth formula. Here are the pictures :
I did lose a significant amount of revenue after the update. Am I missing something here?
I did lose a significant amount of revenue after the update. Am I missing something here?
Your price = Local suppliers' price * (Your quality / Local suppliers' quality)^0.5
For example, for beds: Your price = 20'266 * (7.21/1.58)^0.5 = 43'291, while your price current price is 63'586.
Sevilla is a city with middle welth level(5.5). Factor 1.5 is used for cities like London(8.0), Abu Dhabi(8.0).
Probably you may use smaller factor for Sevilla e.g. 1.1.
I've developed my formula with this including welth level into it:
Your price = 0.6 * (City's welth level)^0.4 * Local suppliers' price * (Your quality / Local suppliers' quality)^0.5
This formula doesn't give exact result. It just shows the general tendency.
Another quick question....how to compete with brands. I guess I am looking for a relationship between quality vs brand. For example,
Bread, Seller A, quality a, brand x, price = avg market > local supplier
Bread, Seller B, quality b, brand y, price = avg market > local supplier
Given x=y=0.0, a>b I figure A will sell better than B and vice versa.
Similarly given a=b, x>y A will sell better than B.
However, how does one decide when to increase brand or when to increase quality for maximum revenue. Right now, I just invest enough in marketing for brand growth and leave it be. My pricing does to factor in the competitors brand. But I look forward to finding a relationship there...
I'm not sure if you have read through some information I have posted on branding here.
Basically, branding increases the sales volume of that product by a certain factor (depending on how high the brand is).
However, how does one decide when to increase brand or when to increase quality for maximum revenue.
I personally favour quality over branding as I believe quality allows you to penetrate a market easily (putting cost/pricing factors aside). Once I have solid grounds on quality I will then focus on branding (or when I have admin load to spare in Office).
Better to start with several (2..3) 500 sq. m. stores (3..5 employees each), situated in resedential area (if you are selling LQ goods) or in city center (if you are selling goods with quality >= city average) in different regions. Don't put all your stores in 1 region! Other way you won't be able to provide successful advertising campaign.
Advertising better to start from press or outdoor. Store with 0 reputation is not a store!
If you want to open several departments in one store, then better open 2 separate stores.
After your qualification in commerce reach 3..5, increase advertising and increase stores' size to 1000m.
Nonunique stores
Two stores with identical range of goods, size, district are cold nonunique. In one city you may have 2 nonunique stores.
If you have >2 nonunique stores in one city, then sales of other stores will drop by ~20% for each additional store.
Market share
Your store influences market if its market share > 10%. In this case you can influence local suppliers price/quality.
Market attractiveness analysis
Choosing market draw your attention at the following 5 indicators:
1. Market index. Try to find markets with E..C index. It's much easier to compete with local suppliers, than with players.
2. Market volume. You can't sell 5'000 pcs of brilliants in the city with market volume of 443 pcs. It's possible to increase market volume a little, but not in 10 times.
3. Local suppliers' and players' price/quality. Try to find markets with higher price and lower quality.
4. Trend. Uptrend is a very strong advantage.
5. City's wealth level(you may find this info in Game world -> World map). For cities with higher wealth level, higher workers' qualification is required. That's why requirements to top manager's qualifcation in commerce are rather high.
All general info you may find here. And I'll give only some useful advices.
If you buy tech first and then start to study it. What advantages does this give?
First stage: duration decreases
Second stage: probability of hipothesis increases
Third stage: -
If you start to study the tech and only then you buy it, then no positive changes.
If you put more workers than required
First stage: -
Second stage: -
Third stage: duration decreases
If you study the same tech in 2 more labs at the same time
First stage: -
Second stage: you may choose hipothesis with lower probability and decrease duration of this stage this way
Third stage: -
Example(numbers are approximate):
1. You study the tech in one lab. You choose hipothesis with 60% probability and 5 day duration.
2. You study the tech in 3 labs at the same time. You choose hipothesis with 35% probability in every lab and 3 day duration. Total probability is 1-0.65*0.65*0.65=0.73.
This way you decrease duration by 2 days staying at the same probability.
Fines
Fine is imposed on the last 6 unstudied techs.
Example:
You want to study 11 tech. You have studied 7 tech yourself and you have bought 8 and 10 tech.
Fines:
5 - full fine
6 - full fine
7 - no fine
8 - half fine
9 - full fine
10 - half fine
Could you include a lesson on how to handle tenders? Like when to go for them, and any basic things one should remember before investing time and money into the tenders?
Could you include a lesson on how to handle tenders? Like when to go for them, and any basic things one should remember before investing time and money into the tenders?
Just a briefly answer.
When to go for them
When your qualification in management has reached 10. Tenders for 10'000m and 100'000m stores require huge investments(several billions each), so I suggest to start with the smaller ones.
General advecies
Tenders usually require HQ and high-branded goods and high qualifications in commerce, management and marketing.
Sometimes you can find a 1 virt tender with no participants, which you could win with LQ goods. But this is just a one-time luck.
Concentrate your efforts on producing several types of goods, but try to reach HQ and always make high brand for them.
TMs are very useful for tenders too.
Guess that's all. Every experienced player has his own strategies for each type of tender, but I won't tell about them here.
Example #1.
You've got factories, warehouse and stores in one country. Then put sale price >= prime cost for each subdivision.
Example #2.
You've got factories in Scotland and stores in Germany. Custom duties in this case will amount nearly 30%, it's a lot. Using folowing scheme custom duties will amount only 10%!
To min expenses, put sale price at the factories = IP, sale price at the warehouse in Scotland = new prime cost (a little higher, than IP), sale price at the warehouse in Germany = new prime cost (usually ~2*IP).
Can you, please, explain this example in more details. What exactly is the role of the warehouses (I haven't got one yet)?
In addition, international shipping from factory to store @ IP price is not always optimal, it strongly depends on countries in question.
Example #1.
You've got factories, warehouse and stores in one country. Then put sale price >= prime cost for each subdivision.
Example #2.
You've got factories in Scotland and stores in Germany. Custom duties in this case will amount nearly 30%, it's a lot. Using folowing scheme custom duties will amount only 10%!
To min expenses, put sale price at the factories = IP, sale price at the warehouse in Scotland = new prime cost (a little higher, than IP), sale price at the warehouse in Germany = new prime cost (usually ~2*IP).
Can you, please, explain this example in more details. What exactly is the role of the warehouses (I haven't got one yet)?
In addition, international shipping from factory to store @ IP price is not always optimal, it strongly depends on countries in question.
Role of the warehouses:
1. To stock goods/raw materials.
2. To collect goods/raw materials from factories and sell them to stores/factories. When you've got 50 jewellery factories and 50 brilliants factories the warehouse full of gold is indispensable.
Hi
well I have a big question. High Q goods are a key for succeeding in this game. It is quite easy to start producing and selling medium Q goods.
But how to increase Q, when required amount and Q of raw materials increase, but none are available, at least at a decent price?