Game audience

Site:

• 500 000+ registered users
• 150 000+ unique visitors per month
• 500 000+ pageviews per day
• average session duration - 40 minutes
• Average depth of viewing - 50 pages
• Most of the users play at work (peak attendance during working hours)

Profile:
• 50% of players have been playing for more than 6 months
• 89% of players visit the game 6-7 days per week

	90% males 10% females
	age: 18-24 y.o. - 35% 25-30 y.o. - 32% 31-40 y.o. - 19% 41-50 y.o. - 5% 51-60 y.o. - 9%
	16% have more than one higher education 63% have a higher education 21% have unfinished higher education
	personal monthly income: 64% from $2000 to $3000 22% from $1000 to $2000 7% from $3000 to $4000 7% over $4000 Solvency: average monthly payment of a player is over $30 (to compare: common casual games - not more than $1-2 per month)
	31% mid-level managers 19% students 15% specialists/office workers 10% private entrepreneurs and business owners 5% top managers
	Professional area: 30% of entrepreneurs and businessmen have described their professional area as "Sales", 19% - "IT / Internet", 17% - "Service", 13% - "Finance", 11% - "Production" 29% of top managers have described their professional area as "IT / Internet", 20% - "Sales", 16% - "Finance", 13% - "Service" 28% of mid-level managers have described their professional area as "IT / Internet", 25% - "Finance", 20% - "Production", 8% - "Sales"